Atlas Power, a fast-growing player in the Dutch renewable energy sector, achieved significant sales growth during the COVID pandemic and subsequent energy crisis. Despite this success, their online presence lagged behind. Atlas Power had once started as a solar panel installer, but had since grown into a broad-based renewable heat and energy installer. The website had never grown with their services, leading to inadequate on-page conversions. Together with Cube, they found the solution in a complete website transformation, aimed at increasing conversion and strengthening their brand.
Although Atlas Power had positioned itself well in the market, their online presence was lagging behind. The outdated WordPress website, which achieved a 1.68% conversion rate, created a cluttered user experience. This hindered their growth opportunities and made it difficult to realise their full market potential. Despite their position as one of the larger players in the renewable energy sector, their brand was relatively unknown. This highlighted the urgent need for a stronger and more consistent online presence.
A complete website migration.
Atlas Power needed a new, mature website that was not only easy to maintain, but where all content came together in a structured way with the biggest goal of optimising on-page conversion rates. The site needed to be easy to navigate, with a sharpened look and feel that would position their brand more strongly.
Migration to a new CMS.
Cube recommended transferring the website to a new, more user-friendly CMS (Statamic) to ensure greater stability and professionalism. Despite the initial unaccustomedness in switching to a new system, the migration went quickly and efficiently.
Improving user experience.
Together with Atlas Power, Cube implemented a series of crucial improvements, including a better navigation structure, optimised call-to-actions, a lead-generating choice flow, and a more modern site look and feel. Neuromarketing techniques and design principles from Cialdini were integrated to increase the website's conversion rate and optimise the user experience.
After the initial launch, the website was further optimised monthly based on user feedback and performance analysis. This ensured continued improvement in conversion rates, allowing Atlas Power to continuously respond to their customers' needs.
"What I was looking for was not an ordinary website provider, but a development partner. It really felt that way with Cube, which is why I deliberately chose you guys."
Tom Mulder
Senior Marketeer at Atlas Power
Impressive results: 35.12% conversion growth.
The collaboration between Atlas Power and Cube led to a significant improvement in website performance. The conversion rate increased from 1.68% in about four months to 2.27%, representing a 35.12% growth in conversions. The new website provides a solid foundation for further growth, with a professional platform that is easy to maintain and where visitors can navigate effortlessly. The site is ready for future further developments, allowing for flexibility in responding to Atlas Power's growth.
The brief for Cube was clear: develop a modern and fast website that would not only grow with the expansion of Atlas Power's services, but also contribute to a significant increase in the on-page conversion rate from 1.68% to 3%. Atlas Power and Cube continue to work closely together to continuously optimise the website, with the aim of increasing this conversion rate to 3% by the end of the year, which would result in an overall growth rate of almost 79%.
Our team. Or well, actually the team of Atlas Power.
A social Front-end Developer who loves structure and always keeps an overview. A valuable colleague within our team - not only on the shop floor, but also at Friday afternoon drinks!
A social Front-end Developer who loves structure and always keeps an overview. A valuable colleague within our team - not only on the shop floor, but also at Friday afternoon drinks!
.jpg&output=webp&q=90&hash=MTczODI0Mzg3NQ==&w=580&h=450&fit=cover&a=center&dpr=2)
-(3).jpg&output=webp&q=90&hash=MTczODIzNDQ3Mw==&w=800&h=830&fit=cover&a=focal&fpx=0.38&fpy=0.49)
